Wedding bands in Las Vegas have grown to become a hot item in the market, with men from all walks of life wearing them for various types of ceremonies and occasions.
In the past few months, the popularity of wedding bands has been on the rise, with wedding vendors now selling them for as little as $1.50, said Amy Ritter, a spokeswoman for the National Wedding Band Association.
For men, the demand is so high that wedding bands are also being worn by younger couples, said John Hultquist, president of the Professional Wedding Band Society of America.
Hultquist said men are more likely to buy wedding bands in general for their children than for themselves, and they’re also willing to pay a little more for them because of the higher value of the band.
For couples, the value of a wedding band is so great that they’ll take it on a trip to Vegas, said Jodi Schulman, an attorney at Wig & Earls in Las Cruces.
“The wedding bands that they’re wearing now are very much worth the cost of the ticket and the fact that they have to go,” she said.
Schulman said she’s seen some of her clients have weddings that have cost more than $500,000.
“I think it’s going to be a very large percentage of the wedding-ticket sales for the year,” she told CBC News.
Some couples are even using the band for a wedding gift.
The National Wedding Association of Nevada, which has chapters in several cities, has issued a pamphlet on how to properly secure a band, including what to do if the band is lost, damaged or stolen.
The pamphlet has been widely circulated among brides, groomers and bridesmaids, but it’s unclear if it will have a positive effect on sales, said Hultbert.
The industry is also facing its own challenges, he said.
There are still a number of myths about band size, such as the belief that you should only wear one size, Hultbach said.
In general, he’s heard brides tell brides that they should always wear a band that fits their head size.
He also advises brides to try to wear the same band for the entire wedding ceremony.
If the band fits, it will be more comfortable for you and for the bride, he added.
The International Association of Wedding Band Vendors (IWBP), which represents the bridal industry, said the band industry is growing, with a $25 million increase in sales in the past year.
But it also warned that there are growing numbers of brides who are buying wedding bands without even knowing they’re buying them.
“In order for the band to be worn properly, you have to make sure that you’re wearing it properly and properly secured,” said IWBP President Michael Lissner.
“And that’s the hardest thing to do.
That’s the part that I think the bride and groomers are most concerned about.”
He also noted that the band manufacturers can sell them for far less than they should.
“So there’s a lot of confusion out there,” Lissners said.
“You can’t just buy it and not know that it’s a wedding-band.”